I like the way you move

It's not too often that we see something new on a Jumbotron at a sporting event. I still remember the dancing hot dog at Winnipeg Jets games. It was a pixelated animation that didn't quite loop properly, and it was shown up through their last game in the 90's.

I came across this new technology called CrowdWave. It's an entertainment platform that's controlled by the fans, live! A bunch of cameras and software determine the movement of the crowd and translates it on screen. There seems to be a Guitar Hero example where you have to move your arms left, right or up at the right time to score points. There's also a hockey game where you have to move your arms in a direction to make a save. Super cool.

I don't agree with their statement that it'll bring more people to the games and generate more revenue, but I do think that it's a great way for the crowd to actually feel like a part of something. It could lead to less cameras panning around and looking for someone to dance silly, and actually help kids who struggle to sit through a full game move around.

I was unable to find any examples on YouTube, so I recommend that you go to their site and check it out there.

*I Like The Way You Move; OutKast

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